Advertising
Advertising
Thank you for taking the time out with Southside Bosses Marketing and Media to find out exactly how to get your business up and running. We specialize in solutions that will not only help you get your business established on the web and locally, but also get you seen. I mean if they can’t see you they won’t spend.
Marketing is as old as sales because they go hand in hand. The moment a business decides to cut their marketing to save money, they begin to lose money. Because until your business is known as the Google of your respective industry, then it is very possible to get taken over by the competition. YOU MUST STAY IN THEIR FACE.
Social marketing
We can set up your Social Media presence or break down the strengths and weaknesses of your existing Social Media profiles (ask about a free Social Media Audit). By analyzing healthy Social Media profiles, we can see who your audience is and what they are interested in that you supply. With this info, we can build an Ad Campaign that will draw in and seal the deal with these potential customers and attract more in that audience. 70% of companies invest in content marketing, which could include visual marketing strategies. Think this is all rubbish? In 2019, Instagram accounted for approximately 31.8% of Facebook advertising revenues, up from 13.2% in 2016.
By learning how to conduct your Social Media, you can turn free content into multiple sales. But, you aren’t a content creator. You aren’t a Copywriter (a person who writes the text of advertisements or publicity material) who will post on all these Social Media sites while you are running your business? How can you figure out all that and still run your business? By leaving the Copywriting to us, we can make your business seem like a real living person. And automating your Social Media profiles can help you take your hands off of the wheel, getting you out of your Social Media Marketing and back in your business.
When it comes to reaching people on the web it is always best to have your own platform. The Web is here to stay, but Facebook, Twitter, and Instagram are not always going to be promising platforms to reach potential customers. Facebook has changed the way businesses can market to their following, sometimes making it impossible to show up in their news feed. So, getting your valued customers to your website is only half the value. The other half is getting them to Follow/Like/Subscribe to your website/Blog/email list. 49% of marketers primarily use visual content on blogs and websites followed by social channels such as Facebook and Instagram.
We can set that website up for you so that it is integrated fully with your youtube (which is included in your Social Media Audit.) We set a funnel up that you release on all your Social Media pages to attract potential Leads (contact with a potential customer.) They are sent to your website, alot of the times promising some free information or product for liking/ Following/Subscribing to your website/Blog/Email list, and now no matter what happens to SM sites, you will still be able to contact your potential leads and find out exactly what they need in order to purchase from you. 40% of marketers predict that between 51% and 80% of businesses will heavily rely on visual content into 2021. So, we suggest getting visually creative if you want to win and we can help you win.
Radio Advertising
Statistics have shown that 92% of Americans above age 12 listen to the radio every week. This implies that the radio gets to over 240 million people. Furthermore, the ease with which individuals have access to the radio helps to boost listening.
Statistics have also shown that 80% of these individuals listen to the radio in their cars. Since it remains a known fact that most purchase decisions reach finality in cars, the radio, therefore, poses as a great influence. Therefore, brands get the opportunity to have a lasting effect on the listener’s choice of purchase.
We work to get you heard by local radio stations in order to trap these Leads in their car on their way to work or home. Local radio stations are the best way to drive traffic to your brick and mortar or to your website in search of something they need. And, as long as you have it, they will purchase it from you.
The Radio remains the second-most powerful medium in the United States, with 59% of the country’s population listening in every day. This clearly points to the fact that your ad would be listened to by more than half of the population. With this kind of publicity, your brand awareness and sales would definitely skyrocket.
TV Marketing
Whether in the short or long term, television still delivers a great bang for your advertising buck. It’s one of the lowest-risk methods of investing in advertisement, with a high likelihood of profit return: 70% between three and six months, and 86% over three years. People still watch Television even if they are looking through their phones while it's on in the background.
But, what other marketers won’t tell you is that traditional Television Advertising is a dying art. The amount of time 18-to34-year-olds spent watching traditional TV – both live and time-shifted – in Q3 2020 dropped 23.4% from 2019. Younger people are watching less and less television, which is bound to have a negative impact on TV advertising effectiveness.
This is why we will not waste your ad spending on traditional T.V. and focus on the On Demand portion of television advertising. With Spectrum, Roku and other advertising hubs can get your video ad placed on specific programs that are targeting your audience already. This ensures that you will not waste precious advertising on uninterested eyes. This is where Multimedia marketing comes into play by being broadcasted over multiple devices. Catching the eyes of more leads no matter if they are watching Netflix on TV, Hulu on Roku, Paramount tv on their phone, Disney + on their Tablet/iPad, or Apple TV on their Apple Watch you will reach them. Hence why they call it REACH in the marketing world.
Podcast
Now to the good stuff. A 2019 report found that 89.8% of podcast listeners believe that podcast ads are effective. It also found that 86.5% of people listen to podcast ads, and 55.6% have made a purchase based on an ad. The takeaway: This is more evidence that podcast ads are a valuable tool in your marketing arsenal.
55% of Americans have listened to a podcast.
Of that 55%, 37% listen monthly and 24% listen weekly. Even amongst those US citizens that haven’t listened to a podcast, 75% are at least familiar with the term ‘podcasting’.
So what does that mean to you? Advertising on Podcasts can increase your reach and increase your leads. 38% of podcast listeners purchase products mentioned in podcasts
Despite the fact that podcast listeners tune in for entertainment, over a third of them will make a purchase decision based on podcast advertisements. This is according to data from 2017.
Podcast advertisements convert well and offer a higher ROI (Return Of Interest) than many other marketing channels.
Now, we are not telling you to start a podcast (unless it fits your business plan), starting one of those is easy but a lot of work in itself. We know because we run three successful podcasts on multiple streaming services. It’s its own business. We can help you build one if you are interested.
But, being mentioned on podcasts make you seem like an expert in your field. There are already well established podcasts that a simple mention of your business on their platform will increase traffic to your website (now you see why we started with your online presence. So, make sure your website is ready with your call to action.)
We start off by interviewing you ,or your company’s spokesperson, on our own podcast. This will be aired on iHeart, iTunes, Google Podcast, Apple Podcast, Deezer and more streaming services which get international reach. Appearing on our, and other podcasts, will make you seem like an expert in your respective field. The psychological understanding of this is that you can trust an expert. This will increase your social media presence which brings you more leads to your funnel, which then increases your Followers/likes/Subscribers who then turn into sales.
Multimedia Marketing
As you can see there are multiple ways to grow your business, whether locally or worldwide. Your dream can be as big as you like. We will definitely help you find out what avenues work the best for your business, and find ways to efficiently optimize these processes to maximize your growth and help you corner your respective markets.
This huge assortment of marketing channels means that your potential customers could be anywhere – and you need to be where they are. As the number of potential marketing channels grows even further (and you can bet that it will), designing multi-channel marketing campaigns will continue to be key for reigning in top-tier customers. Multi-channel customers spend three to four times more than single-channel customers. This is because now that they have seen you almost everywhere they go they have a familiarity with your brand. Familiarity breeds comfort. Comfort leads to sales.
So, Let's hurry up and get your brand seen all across the media and into the hearts of your potential audience and let's start today.
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