How artists stay Relevant.

Tips and tricks to get free publicity.

Young thug is in jail because of a failed drug test while on probation for his September 2017 arrest on drug and firearms.

Jeffery Lamar Williams, AKA Young Thug, was charged with possession of marijuana with the intent to distribute, as well, as possession of XANAX, codeine, and ecstasy. He also had two firearms in his presence that, being a previous convicted felon, violates the law. In 2015, he caught a felony drug and gun charge that he beat prior to catching these newer charges. 

After pissing dirty for his probation officer he was immediately taken into custody prior to a scheduled arraignment. This will without a doubt be something his publicist will use in their next marketing scheme.

Clifford Harris, AKA T.I., was arrested in 2007 for trying to buy illegal firearms from undercover federal agents. This was in response to the killing of his friend, bullets he say was meant for him. So as this wasn't a publicity stunt, it kept him in the headlines for almost a year as he was sentenced and then prepared for his prison stay by cutting one of his most mature Albums in his discography, Papertrail. The album debuted at number one on the Billboard 200, selling 568,000 copies in its first week, becoming T.I.'s highest debut sales to date, and the fourth highest debut of the year. The album was eventually certified double platinum by the Recording Industry Association of America (RIAA) on August 27, 2009. It received generally favorable reviews from critics, and is T.I.'s most successful to date.^[1] The album spawned eight singles, four of which reached the top five of the Billboard Hot 100, with two singles peaking at number one.

I'd be amiss if I didn't mention the artist that started all, my personal Favorite, Tupac Amaru Shakur, Born LeShane Parrish Crooks. Shakur began serving his prison sentence on sexual-assault charges at Clinton Correctional Facility on February 14, 1995. Shortly afterward, he released his Multi-Platinum album Me Against the World. Shakur became the first artist to have an album at number one on the Billboard 200 while serving a prison sentence. Me Against the World made its debut on the Billboard 200 and stayed at the top of the charts for four weeks. The album sold 240,000 copies in its first week, setting a record for highest first-week sales for a solo male rap artist at the time.

So as you can see controversy has always been at the core of the rap culture and seems to generate sales rather than the opposite which is awareness of the times. As your career evolves you will also have to find ways to stay relevant. As there will be artists that are vying for your spotlight. The king of it all right now seems to be Tekashi 6"9' as even though he made up the entire story showed up on Chief Keef block when told not to. So there will always be controversy the question is whats yours.

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